APA-Zitierstil (7. Ausg.)

Gummesson, E. Total relationship marketing: Marketing management, relationship strategy and CRM approaches for the network economy (Third edition.). Butterworth-Heinemann,c[2008]. https://doi.org/10.4324/9780080880112

Chicago-Zitierstil (17. Ausg.)

Gummesson, Evert. Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy. Third edition. Amsterdam: Butterworth-Heinemann,c[2008]. https://doi.org/10.4324/9780080880112.

MLA-Zitierstil (9. Ausg.)

Gummesson, Evert. Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy. Third edition. Butterworth-Heinemann,c[2008]. https://doi.org/10.4324/9780080880112.