APA (7th ed.) Citation

Quester, P. G., McGuiggan, R. L., McCarthy, E. J., Perrealt, W. D., & McGuiggan, R. L. (2001). Basic marketing: A managerial perspective (3rd Australasian edition.). McGraw-Hill Companies, Inc.

Chicago Style (17th ed.) Citation

Quester, Pascale Genevieve, Robyn L. McGuiggan, E. Jerome McCarthy, William D. Perrealt, and Robyn L. McGuiggan. Basic Marketing: A Managerial Perspective. 3rd Australasian edition. Roseville, A.C.T: McGraw-Hill Companies, Inc, 2001.

MLA (9th ed.) Citation

Quester, Pascale Genevieve, et al. Basic Marketing: A Managerial Perspective. 3rd Australasian edition. McGraw-Hill Companies, Inc, 2001.