Spaces for stardom urban spatial practice and the feminization of Flânerie in the SMDC advertising campaign

Spaces for stardom urban spatial practice and the feminization of Flânerie in the SMDC advertising campaign

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This paper explores spatial practice and social ordering in the advertising campaign of the SM Development Corporation (SMDC)?the country?s largest real estate developer. Through print, outdoor, and video materials, viewers are invited to ?Live like a star!? in any of SMDC?s 16 high-rise condominium...

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Détails bibliographiques
Auteur principal: Sarmiento, Maria Alicia A. (Auteur)
Format: Analytics
Langue:English
Publié: 2013.
Sujets:
Advertising campaigns.
Cosmopolitanism.
Women's employment.
SM Development Corporation.
Accès en ligne:https://forms.gle/KZjBv7aRtY6jiL5E9