Beyond face value the dynamics of talent-talent manager-advertising agency-client power relations in the production of shampoo and soap television commercials

Beyond face value the dynamics of talent-talent manager-advertising agency-client power relations in the production of shampoo and soap television commercials

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This study analyzes power relations that influence the employment of talents for shampoo and bath soap television commercials. It explains how power dynamics affect the behavior of the talent, talent manager, advertising agency and client in the hiring process. Intensive interviews, participant and...

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Bibliographic Details
Main Author: Celades, Recelo G. (Author)
Format: Analytics
Language:English
Published: 2012.
Subjects:
Advertising agency and client.
Talent agents.
Television commercials.
Television advertising.
Online Access:https://forms.gle/KZjBv7aRtY6jiL5E9