00000caa a22000003i 4500 UP-1685594773862428389 Buklod 20210624130110.0 m | | ta 210624s2010 xx r |||| u|eng d (iLib)UPBAG-00041064333 BAG rda eng ARTICLE-3608 Quirante, Aleli A. author. In the minds of Philippine audiences constructions of Malaysian culture from two TV soap operas Aleli A. Quirante and Victorio N. Sugbo. 2010. pages 39-57 illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 54-55). Prolonged exposure to specific media programs has been observed to develop certain perceptions, attitudes and particular constructions of reality. As a powerful medium that captures the attention of a wide range of audiences, television (TV) soap operas shape and reshape the latter?s values and beliefs. This paper aims to determine what information co-productions of Philippine and Malaysian TV companies provide Filipino viewers in terms of knowledge constructions about Malaysia and its culture. Two TV soap operas, otherwise known as telenovela or teleserye, formed the bases of the investigation. Data were gathered from 80 discussants through Focus Group Discussions. Findings reveal that much of the mediated constructions of Malaysia and its culture have been limited to what the narrative yarns of the TV soap operas provide. Since the TV soap operas were so structured as to tell stories about cultural conflicts and human struggles, viewers? constructions of Malaysia and its culture revolved mainly around interracial relations, arranged marriages, the practice of Islam, landmarks of Malaysia and the Chinese presence in that country. Media exposure. Mediated communication. Narrative. TV soap opera. Sugbo, Victorio N. author. Plaridel : A Philippine Journal of Communication, Media, and Society Vol. 7, Number 2 (August 2010), p. 39-57. Request full-text access via UPB University Library through https://forms.gle/KZjBv7aRtY6jiL5E9 (viewed 24 June 2021) FI UPBAG UPBAG-MAIN ARTICLE-3608 Analytics