Of hearts and minds Filipino adult viewers' message interpretation processing of vaccination-related public service announcements

Of hearts and minds Filipino adult viewers' message interpretation processing of vaccination-related public service announcements

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This study aims to find out how Filipino adult viewers interpret vaccination-related public service announcements (PSAs), using the Message Interpretation Processing (MIP) framework by Austin, et al. (2001). Specifically, the study targets to: 1) determine the interpretation process used by viewers...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Flores, Jaime Manuel Q. (Autor)
Format: Analytics
Język:English
Wydane: 2010.
Hasła przedmiotowe:
Health communication > Message information processing.
Health promotion > Health advocacy.
Public service announcements > Message design.
Dostęp online:https://forms.gle/KZjBv7aRtY6jiL5E9