Of hearts and minds Filipino adult viewers' message interpretation processing of vaccination-related public service announcements

Of hearts and minds Filipino adult viewers' message interpretation processing of vaccination-related public service announcements

عرض كل الإصدارات (2)

This study aims to find out how Filipino adult viewers interpret vaccination-related public service announcements (PSAs), using the Message Interpretation Processing (MIP) framework by Austin, et al. (2001). Specifically, the study targets to: 1) determine the interpretation process used by viewers...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Flores, Jaime Manuel Q. (مؤلف)
التنسيق: Analytics
اللغة:English
منشور في: 2010.
الموضوعات:
Health communication > Message information processing.
Health promotion > Health advocacy.
Public service announcements > Message design.
الوصول للمادة أونلاين:https://forms.gle/KZjBv7aRtY6jiL5E9