Of hearts and minds Filipino adult viewers' message interpretation processing of vaccination-related public service announcements

Of hearts and minds Filipino adult viewers' message interpretation processing of vaccination-related public service announcements

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This study aims to find out how Filipino adult viewers interpret vaccination-related public service announcements (PSAs), using the Message Interpretation Processing (MIP) framework by Austin, et al. (2001). Specifically, the study targets to: 1) determine the interpretation process used by viewers...

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Bibliografiske detaljer
Hovedforfatter: Flores, Jaime Manuel Q. (Author)
Format: Analytics
Sprog:English
Udgivet: 2010.
Fag:
Health communication > Message information processing.
Health promotion > Health advocacy.
Public service announcements > Message design.
Online adgang:https://forms.gle/KZjBv7aRtY6jiL5E9