Competing on Internet time lessons from Netscape and its battle with Microsoft
In this analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle w...
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| Formato: | Libro |
| Idioma: | English |
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New York, NY
The Free Press, a division of Simon & Schuster Inc.
[1998]
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