00000caa a22000003i 4500 UP-1685594773862409401 Buklod 20210616230721.0 m | | ta 210616s2005 xx r |||| u|eng d (iLib)UPBAG-00041008943 BAG rda eng ARTICLE-3553 Deza, Alfonso B. author. The digital age and democratization Nicole Revel. 2005. pages 161-168 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (page 168). The association between the Lexus and the olive tree initially brings to mind Koestler?s bisociative act of simultaneous thinking on all levels ? such as that required for bringing together cabbages and kings. But, as intimated in the book, the two elements of the analogy are really embedded in just one context. On the one hand, the computer-aided manufacturing of the Lexus car represents an age old human drive, that is, the drive for sustenance or improvement and prosperity. On the other, the olive tree represents another age old human drive, that is, the drive for rooting or belonging and identity. While these drives may run at odds with each other on the path (or should I say I-Way?) toward globalization, both are nonetheless essential for survival. Book review. Plaridel : A Philippine Journal of Communication, Media, and Society Vol. 2, Number 2 (August 2005), p. 161-168. Request full-text access via UPB University Library through https://forms.gle/KZjBv7aRtY6jiL5E9 (viewed 16 June 2021) FI UPBAG UPBAG-MAIN ARTICLE-3553 Analytics