00000caa a22000003i 4500 UP-1685594773862409206 Buklod 20210510114429.0 m | | ta 210510s2008 xx r |||| u|eng d (iLib)UPBAG-00040178213 BAG rda eng ARTICLE-3473 Gubagaras, Mark Anthony B. author. The playground is alive online games and the formation of a virtual subculture Mark Anthony B. Gubagaras, Neil Jerome C. Morales, Stephen Norries A. Padilla, and Jun Daryl N. Zamora. 2008. pages 63-88 illustration 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 87-88). Online games have gained significant following from Filipino gamers. In this study, the researchers argue that the involvement of the gamers have led to the formation of a virtual subculture, which is composed mainly of the youth. To frame this study, three communication theories were used to explain the online gaming phenomenon. Three qualitative methods were used to gather necessary data: a key-informant interview with a local game developer, focus group discussions with gamers, and participant observation wherein the researchers played with other gamers while observing the online environment. From the data gathered, the researchers were able to find out how gamers define, form and recreate the virtual subculture, as well as how their online identities and the ideas they share help maintain, sustain, develop and expand the said subculture. As this research aims to provide a holistic approach to online gaming, suggested areas for future research and some practical recommendations are also discussed. Internet games. Internet and society. Morales, Neil Jerome C. author. Padilla, Stephen Norries A. author. Zamora, Jun Daryl N. author. Plaridel : A Philippine Journal of Communication, Media, and Society Vol. 5, NUmber 1 (February 2008), p. 63-88. Request full-text access via UPB University Library through https://forms.gle/KZjBv7aRtY6jiL5E9 (viewed 10 May 2021) FI UPBAG UPBAG-MAIN ARTICLE-3473 Analytics