00000caa a22000003i 4500 UP-1685594773862409139 Buklod 20210506163915.0 m | | ta 210506s2005 xx r |||| u|eng d (iLib)UPBAG-00040067472 BAG rda eng ARTICLE-3407 Cañete, Reuben R. author. Bench underwear ads and the male body Reuben R. Cañete. 2005. pages 69-92 illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 91-92). The essay problematizes the representation of the Male Body in contemporary Philippine urban culture as simplistic index of sexual relations based on residual notions of patriarchy complicated by hegemony heterosexism and emergent homoeroticism, as exemplified by the Bench underwear billboard ads for men between 2003-2004. This representation is said to be derived from the industrialized mode of image consumption produced in the global capitalist fashion industry that fails to negate the states of its diffracted audience as empowered consumers in either heterosexist, feminine, or queer modalities. Its massified production and display nonetheless question the nature of Philippine sexual culture as homogenous and uncomplicated and reveals relations of power embedded in an eroticized display of male embodiment. Plaridel : A Philippine Journal of Communication, Media, and Society Vol. 2, Number 2 (August 2005), p. 69-92. Request full-text access via UPB University Library through https://forms.gle/KZjBv7aRtY6jiL5E9 (viewed 06 May 2021) FI UPBAG UPBAG-MAIN ARTICLE-3407 Analytics