00000caa a22000003i 4500 UP-1685594773862409105 Buklod 20210505192608.0 m | | ta 210505s2004 xx r |||| u|eng d (iLib)UPBAG-00040012120 BAG rda eng ARTICLE-3374 Velasco, Jovena author. Filipino film melodrama of the late 1950s two case studies of accommodation of Hollywood genre models Jovena Velasco. 2004. pages 31-46 illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 45-46). This paper takes two Filipino melodramas of the late 1950s - Sino'ng Maysala? and Mga Ligaw na Bulaklak - as case studies to highlight the Filipino response of accommodation of Hollywood genre films. Analysis reveals that the two films adopted many of the formalistic and thematic conventions of the Hollywood model. However, it cannot be claimed that these features completely and solely came from Hollywood. Even before filmmaking technology came to the country, the Philippines had had a long melodrama tradition in its Hispanic-influenced theater and literature. Further, the ideological values that melodrama extols (patriarchy and the bourgeois family) can also be seen as survivals from the country's historical, colonial experiences that preceded the introduction of Hollywood films. Melodrama in motion pictures. Plaridel : A Philippine Journal of Communication, Media, and Society Vol. 1, Number 1 (February 2004), p. 31-46. Full-text access @ https://bit.ly/Filipinofilmmelodramaofthelate1950s (viewed 05 May 2021) FI UPBAG UPBAG-MAIN ARTICLE-3374 Analytics