00000caa a22000003i 4500 UP-1685594773862409104 Buklod 20210505162652.0 m | | ta 210505s2004 xx r |||| u|eng d (iLib)UPBAG-00040012119 BAG rda eng ARTICLE-3373 Encanto, Georgina R. author. Women's magazines in English from 1920 to 1972 instruments of American Hegemony Georgina R.Encanto. 2004. pages 15-30 illustrations 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 28-30). Using Gramsci's theory of hegemony, this paper discusses how women's magazines in English, specifically those that were published from 1920 to 1972, served as tools for the subjugation and cooptation of Filipino women towards accepting American colonial rule, and consequently, the ideologies of capitalism and patriarchy. While these magazines did show, during the early years of American colonization, some potential for advancing the feminist cause, they, on the whole, affirmed the dominant patriarchal and capitalist beliefs, values, and way of life in their covers, editorial contents and advertisements. Encanto, Georgina R. Plaridel : A Philippine Journal of Communication, Media, and Society Vol. 1, Number 1 (February 2004), p. 15-30. Full-text access @ https://bit.ly/Women_smagazinesinEnglishfrom1920to1972 (viewed 05 May 2021) FI UPBAG UPBAG-MAIN ARTICLE-3373 Analytics