00000cam a22000003i 4500 UP-1685594773862387766 Buklod 20240427144953.0 m o u cr ||||||||||| 210215s2008 enkab rb |||1 u|eng d 9780273710288 (alk. paper) (iLib)UPBAG-00039292129 DLC BAG rda eng HF 5548.32 J45 2008 Jelassi, Tawfik 1957- author. Strategies for e-business creating value through electronic and mobile commerce : concepts and cases Tawfik Jelassi, Albrecht Enders. Second edition. Harlow, England FT Prentice Hall 2008. xxxviii, 626 pages illustrations, maps 26 cm text rdacontent unmediated rdamedia volume rdacarrier Previous edition : 2005 Includes bibliographical references and index. PART I INTRODUCTION: 1. Key terminology and evolution of e-business. PART II THE E-BUSINESS STRATEGY FRAMEWORK : 2. Overview of the e-business strategy framework -- 3. External analysis: the impact of the Internet on the macro-environment and on the industry structure of e-business companies -- 4. Internal analysis: e-business competencies as sources of strengths and weaknesses -- 5. Strategy options in e-business markets -- 6. Sustaining a competitive advantage over time -- 7. Exploiting opportunities of new market spaces in e-business -- 8. Creating and capturing value through e-business strategies: the value-process framework -- 9. Choosing the appropriate strategy for the internal organisation of e-business activities -- 10. Choosing the appropriate strategy for interaction with suppliers -- 11. Choosing the appropriate e-business strategy for interacting with users -- 12. Moving from wired e-commerce to mobile e-commerce PART III A ROADMAP FOR E-BUSINESS STRATEGY IMPLEMENTATION : 13. A roadmap for e-business strategy implementation. PART IV CASE STUDIES : 14. Building e-business competence through concepts and cases -- A guide to the main focus of the case studies -- Synopses of case studies -- Case studeies : 1. From A(pples) to Z(oom lenses): Extending the boundaries of multichannel retailing at Tesco.com -- 2. From e-banking to e-business at Nordea (Scandinavia): The world's biggest clicks-and-mortar bank -- 3. ING DIRECT: Rebel in the banking industry -- 4. Ducati (Italy) vs. Harley-Davidson (USA): Innovating business processes and managing value networks -- 5. Otis Elevator: Accelerating business transformation with IT -- 6. Business-to-business electronic commerce: Mondus.com - an e-marketplace for small and medium-sized enterprises -- 7. Covisint (A): The evolution of a B2B marketplace -- 8. IBX (Northern Europe): Expanding B2B ePurchasing from indirect to direct goods and services -- 9. eBay customer support outsourcing -- 10. The exploration and production enterprise portal of the Royal Dutch/Shell Group -- 11. e-Government in Estonia: Establishing the world's leading infromation society -- 12. Online file-sharing: The music industry's paradigm shift -- 13. openBC vs. StayFriends: Germany's biggest Internet-based social networking sites -- 14. Spreadshirt: Mass customizaton on the Internet15. Second Life: Mercedes-Benz enters the Metaverse -- 16. Mobile phone meets digital music at Sony BMG -- 17. NTT DoCoMo (Japan): Moving from a mobile phone operator to a lifestyle service provider -- 18. YOC AG: Integrating the mobile phone into the marketing mix -- 19. Paybox.net (Germany): A mobile payment service. -- Index. Electronic commerce. Electronic commerce Europe Case studies. Industries Technological innovations Economic aspects. Strategic planning. Enders, Albrecht author. FO UPBAG GRC HF 5548.32 J45 2008 UPTAC UPTAC HF 5548.32 J45 2008 Book