Encyclopedia of political communication

Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, tel...

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Manylion Llyfryddiaeth
Awdur Corfforaethol:	Gale Group
Awduron Eraill:	Kaid, Lynda Lee (Golygydd), Holtz-Bacha, Christina (Golygydd)
Fformat:	Electronic Resource
Iaith:	English
Cyhoeddwyd:	Thousand Oaks, California Sage Publications [2008]
Cyfres:	Gale virtual reference library
Pynciau:	Communication in politics > Encyclopedias. Mass media > Political aspects > Encyclopedias. Political oratory. Campaign debates. Advertising, Political. Press and politics. Electronic books.
Mynediad Ar-lein:	Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access