Encyclopedia of political communication

Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, tel...

Description complète

Détails bibliographiques
Collectivité auteur:	Gale Group
Autres auteurs:	Kaid, Lynda Lee (Éditeur intellectuel), Holtz-Bacha, Christina (Éditeur intellectuel)
Format:	Electronic Resource
Langue:	anglais
Publié:	Thousand Oaks, California Sage Publications [2008]
Collection:	Gale virtual reference library
Sujets:	Communication in politics > Encyclopedias. Mass media > Political aspects > Encyclopedias. Political oratory. Campaign debates. Advertising, Political. Press and politics. Electronic books.
Accès en ligne:	Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access