Encyclopedia of political communication

Encyclopedia of political communication

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Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, tel...

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Bibliographic Details
Corporate Author: Gale Group
Other Authors: Kaid, Lynda Lee (Editor), Holtz-Bacha, Christina (Editor)
Format: Electronic Resource
Language:English
Published: Thousand Oaks, California Sage Publications [2008]
Series:Gale virtual reference library
Subjects:
Communication in politics > Encyclopedias.
Mass media > Political aspects > Encyclopedias.
Political oratory.
Campaign debates.
Advertising, Political.
Press and politics.
Electronic books.
Online Access:Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access