00000cmm a22000003i 4500 UP-1685594773862369307 Buklod 20230619090610.0 m | | ta 210120s2008 cau d eng d 9781412953993 (eBook) 1412953995 (eBook) (iLib)UPBAG-00039070696 DLC DML BAG rda eng ML-ebook Encyclopedia of political communication [electronic resource] Lynda Lee Kaid and Christina Holtz-Bacha, editors. Thousand Oaks, California Sage Publications [2008] 1 online resource (2 volumes (858 pages)) illustrations. text txt rdacontent computer rdamedia online resource cr rdacarrier Gale virtual reference library Editorial board -- List of entries -- Reader's guide -- About the editors -- Contributors -- Introduction -- Acknowledgments -- Volume 1: A-L -- Volume 2: M-Z -- Index. IP-based subscription, on campus and remote access. Access via Electronic Resources of the UPD University Library Website. Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. Electronic reproduction. Farmington Hills, Mich. Gale 2008. Available via World Wide Web through Gale Virtual Reference Library. Communication in politics Encyclopedias. Mass media Political aspects Encyclopedias. Political oratory. Campaign debates. Advertising, Political. Press and politics. Electronic books. Kaid, Lynda Lee editor. Holtz-Bacha, Christina editor. Gale Group. http://go.galegroup.com/ps/i.do?id=GALE%7C9781412953993&v=2.1&u=phdiliman&it=etoc&p=GVRL&sw=w Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access (viewed 20 January 2021) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource