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   <subfield code="a">Ho, David Y. F.</subfield>
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   <subfield code="a">Face and stereotyped notions about chinese face behavior</subfield>
   <subfield code="c">David Y. F. Ho.</subfield>
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   <subfield code="c">1980.</subfield>
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   <subfield code="a">pages 20-33</subfield>
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   <subfield code="a">Includes bibliographical references (pages 31-32).</subfield>
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   <subfield code="a">The present paper investigated both Chinese and Western views of face. It attempted to answer two questions: (1) Is face behavior unique to or distinctive of the Chinese and other peoples who have been influenced by them, or is it a universal phenomenon? (2) What are the factors which have contributed to the formation of the stereotype that, as a people, Chinese attach an overriding importance to face? After a critical review of both Chinese and Western literature, the following conclusions were reached: (a) serious conceptual and methodological difficulties (specifically ethnocentric bias) are often present, even in studies reported in the social science literature, which render the validity of the investigators' conclusions ambiguous and suspect; (b) there is a consensus of opinion that the rituals of face behavior operate to avoid confrontation and to conserve the traditional Chinese socio-political structure characterized by the dominance of vertical authority relationships; and (c) observers are unanimously agreed that Chinese attach great importance to face although there is disagreement on whether or not this is unique to them. Upon further study of this point of disagreement, it was concluded that a more accurate formulation of the matter would be that the Chinese are simply more conscious of the significance of face in social processes than are other peoples. This greater awareness on the part of the Chinese was partly traced to their language, which has been richly endowed with symbolic representations of race behavior since early history. It was further pointed out that it might be more meaningful, conceptually, to study the variations in face behavior in different cultural contexts, rather that try to show which ethnic groups attach a greater degree of importance to face.</subfield>
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   <subfield code="t">Philippine Journal of Psychology</subfield>
   <subfield code="g">Vol. 13, Nos. 1 and 2 (1980), p. 20-33.</subfield>
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   <subfield code="z">(viewed 18 January 2021)</subfield>
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