00000caa a22000003i 4500 UP-1685594773862369233 Buklod 20210118122416.0 m | | ta 210118s1969 xx r |||| u|eng d (iLib)UPBAG-00039070621 BAG rda eng ARTICLE-1703 Taylor, D. M. author. The use of the semantic differential in cross-cultural research D. M. Taylor, E. P. Dagot and R. C. Gardner. 1969. pages 43-51 illustrations 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (page 51). Two groups of English-Tagalog bilinguals rated each of eight ethnic group labels on the same 48 semantic differential scales. One-hundred-and-two Ss responded in English while a second group of 111 Ss was administered an identical form of the scales prepared in Tagalog by means of a back-translation procedure. The results indicated that there was moderate agreement between the factor structures of the ratings on both forms of the scales. In terms of responses on individual scales it seemed clear that the Ss who responded in their native language (Tagalog) were more willing to express themselves evaluatively than those Ss who made their ratings on the English form. Dagot, E. P. author. Gardner, R. C. author. Philippine Journal of Psychology Vol. 2, No. 1 (June 1969), p. 43-51. (viewed 18 January 2021) FI UPBAG UPBAG-MAIN ARTICLE-1703 Analytics