00000caa a22000003i 4500 UP-1685594773862196959 Buklod 20200907204348.0 g||| | || || ta 200907s2016 xx r |||| u|eng d (iLib)UPBAG-00037852254 BAG rda eng ARTICLE-062 Pertierra, Raul author. Anthropology and the AlDub nation entertainment as politics and politics as entertainment Raul Pertierra. 2016. pages [289]-300 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 282-286). The links between politics and entertainment in the Philippines are well known, but few have noted these links in the media phenomenon known as AlDub. As a subpart of Eat Bulaga, a long-standing midday TV show, AlDub has gained a life of its own, giving its actors national and even global prominence. How was this possible? Was it happenstance or do basic interests and structures explain its popularity? A deep ethnographic account of how popular culture is generated, reproduced, and consumed reveals its anchoring in material structures the interests of which are often disguised or unacknowledged. Anthropology provides a way of exploring such interests and structures. Popular culture. Eat Bulaga!(Television program). Philippine Studies: Historical and Ethnographic Viewpoints Vol. 64, No. 2 (June 2016), p. 289-300. Request full-text access via UPB University Library through https://forms.gle/KZjBv7aRtY6jiL5E9 Available for the University of the Philippines Baguio via Project Muse. (viewed 08 September 2020) FI UPBAG UPBAG-MAIN ARTICLE-062 Analytics