00000cam a22000004i 4500 UP-1685594773862196786 Buklod 20240502133059.0 m o u cr ||||||||||| 200803s2014 enka rb |001 0|eng d 9780273791935 (pbk.) 0273791931 (pbk.) (iLib)UPBAG-00037575354 GRC-3652 Mindmover Publishing House, Inc. Php3,875.00 IM Faculty DLC BAG rda eng HD 30.22 K39 2014 Keat, Paul G. author. Managerial economics economic tools for today's decision makers Paul G. Keat, Philip K.Y. Young, Stephen Erfle. Seventh edition. England Pearson Education Limited [2014] 619 pages illustrations 26 cm text rdacontent unmediated rdamedia volume rdacarrier Global edition. Pearson international edition. "Authorized adaptation from the United States edition ..." Includes bibliographical references and index. 1. Introduction -- 2. The Firm and Its Goals -- 3. Supply and Demand -- Appendix 3A: The Mathematics of Supply and Demand -- 4. Demand Elasticity -- Appendix 4A: Applications of Supply and Demand -- 5. Demand Estimation and Forecasting -- Appendix 5A: The Demand for White Zinfandel in Los Angeles -- Appendix 5B: Understanding Consumer Behavior Through Testing -- 6. The Theory and Estimation of Production -- Appendix 6A: Productivity in Services -- Appendix 6B: The Multi-Input Case -- Appendix 6C: Analyzing Production Functions with the Use of Calculus -- 7. The Theory and Estimation of Cost -- Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function -- Appendix 7B: The Estimation of Cost -- Appendix 7C: Interview with a Supply Chain Management Executive -- 8. Pricing and Output Decisions: Perfect Competition and Monopoly -- Appendix 8A: The Use of Calculus in Pricing and Output Decisions -- Appendix 8B. Break-Even Analysis (Volume-Cost-Profit) -- 9. Pricing and Output Decisions: Monopolostic Competition and Oligopoly -- Appendix 9A. A Mathematical Restatement of Monopolistic Competition -- 10. Special Pricing Practices -- 11. Game Theory and Asymmetric Information -- 12. Capital Budgeting and Risk -- Appendix 12A: The Value of a Corporation -- 13. The Multinational Corporation in a Global Setting -- 14. Government and Industry: Challenges and Opportunities for Today's Manager -- 15. The Global Soft Drink Industry -- Appendix A: Statistical and Financial Tables. Managerial economics. Young, Philip K.Y. author. Erfle, Stephen author. FO UPBAG GRC HD 30.22 K39 2014 Book