Managerial economics economic tools for today's decision makers - Keat, Paul G.; Young, Philip K.Y.; Erfle, Stephen (England Pearson Education Limited, 2014)
1. Introduction -- 2. The Firm and Its Goals -- 3. Supply and Demand -- Appendix 3A: The Mathematics of Supply and Demand -- 4. Demand Elasticity -- Appendix 4A: Applications of Supply and Demand -- 5. Demand Estimation and Forecasting -- Appendix 5A: The Demand for White Zinfandel in Los Angeles -- Appendix 5B: Understanding Consumer Behavior Through Testing -- 6. The Theory and Estimation of Production -- Appendix 6A: Productivity in Services -- Appendix 6B: The Multi-Input Case -- Appendix 6C: Analyzing Production Functions with the Use of Calculus -- 7. The Theory and Estimation of Cost -- Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function -- Appendix 7B: The Estimation of Cost -- Appendix 7C: Interview with a Supply Chain Management Executive -- 8. Pricing and Output Decisions: Perfect Competition and Monopoly -- Appendix 8A: The Use of Calculus in Pricing and Output Decisions -- Appendix 8B. Break-Even Analysis (Volume-Cost-Profit) -- 9. Pricing and Output Decisions: Monopolostic Competition and Oligopoly -- Appendix 9A. A Mathematical Restatement of Monopolistic Competition -- 10. Special Pricing Practices -- 11. Game Theory and Asymmetric Information -- 12. Capital Budgeting and Risk -- Appendix 12A: The Value of a Corporation -- 13. The Multinational Corporation in a Global Setting -- 14. Government and Industry: Challenges and Opportunities for Today's Manager -- 15. The Global Soft Drink Industry -- Appendix A: Statistical and Financial Tables.
Global edition.
Pearson international edition.
"Authorized adaptation from the United States edition ..."
Includes bibliographical references and index.
Keywords: Managerial economics