00000cam a22000003i 4500 UP-1685594773862196749 Buklod 20240215135147.0 g||| | || || ta 200721s2018 nyua rb |001 0|eng d 9781138218819 (pbk.) (iLib)UPBAG-00037409221 BC-71808 Forefront Book Co., Inc. Php5,030.00 DC Faculty OLC BAG rda eng HE 8698 H46 2018 Hendricks, John Allen author. Keith's radio station The radio station broadcasting, podcasting, and streaming John Allen Hendricks, Bruce Mims. Tenth edition. New York, NY Routledge 2018. xxiii, 458 pages illustrations (chiefly color) 28 cm text rdacontent unmediated rdamedia volume rdacarrier Revised edition of the author's Keith's radio station. "A Focal Press book." Includes bibliographical references and index. State of the industry -- Station management -- Music programming and consultancies -- Sales -- News, talk, and sports -- Research -- Promotion -- Production -- Engineering -- Careers "The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This books tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources."--Provided by publisher. Radio stations. Radio broadcasting. Podcasting. Streaming technology (Telecommunications) Mims, Bruce author. FO UPBAG UPBAG-MAIN HE 8698 H46 2018 Book