00000cam a22000003i 4500 UP-1685594773862196740 Buklod 20240502133049.0 m o u cr ||||||||||| 200720s2018 enka rb |||1 u|eng d 1292214678 (pbk.) 9781292214672 (pbk.) (iLib)UPBAG-00037409209 GRC-3651 Mindmover Publishing House, Inc. Php1,278.00 IM Faculty DLC BAG rda eng HF 5429 B47 2018 Berman, Barry author. Retail management a strategic approach Barry Berman, Joel R. Evans, Patrali Chatterjee. Thirteenth edition. Harlow, England Pearson Education Limited [2018] 592 pages illustrations (chiefly color) 28 cm text rdacontent unmediated rdamedia volume rdacarrier Pearson global edition. "Authorized adaptation from the United States edition ..." Includes bibliographical references and indexes. An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy. Retail trade Management. Evans, Joel R. author. Chatterjee, Patrali author. FO UPBAG GRC HF 5429 B47 2018 Book