Behavioral finance for private banking from the art of advice to the science of advice - Bachmann, Kremena; De Giorgi, Enrico G. 1975-; Hens, Thorsten; Hens, Thorsten (Hoboken, New Jersey John Wiley & Sons, Inc., 2018)
Previous edition published as: Behavioural finance for private banking by Thorsten Hens and Kremena Bachmann. Chichester, England : John Wiley & Sons. ©2008.
Includes bibliographical references and index.
Keywords: Private banks; Investments -- Psychological aspects; Finance -- Psychological aspects; Banks and banking -- Customer services; Wealth -- Management