00000cam a22000003i 4500 UP-1685594773862196709 Buklod 20240502133027.0 m o u cr ||||||||||| 200612s2019 maua rb |||1 u|eng d 1337110213 (pbk.) 9781337110211 (pbk.) (iLib)UPBAG-00036855410 GRC-3649 Forefront Book Co., Inc. Php6,295.00 IM Faculty DLC BAG rda eng HF 5821 O34 2019 O'Guinn, Thomas C. author. Advertising and integrated brand promotion Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. Advertising & integrated brand promotion. Eighth edition. Boston, MA, USA Cengage [2019] xxiii, 425 pages color illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and indexes. Part I. Advertising and integrated brand promotion in business and society -- Part II. Analyzing the environment for advertising and integrated brand promotion -- Part III. The creative process -- Part IV. The media process -- Part V. Integrated brand promotion. Advertising. Advertising media planning. Allen, Chris T. author. Scheinbaum, Angeline Close author. Semenik, Richard J. author. FO UPBAG GRC HF 5821 O34 2019 Book