00000cmm a22000003i 4500 UP-1685594773862178086 Buklod 20251105164445.0 m o u cr ||||||||||| 251105s2015 pau d eng d 9781466666368 (ebook) (iLib)UPBAG-00035360159 GRC-4eb Forefront Book Company, Inc. Php 26,836.00 Institute of Management BAG BAG rda eng GRC-ebook Handbook of research on developing sustainable value in economics, finance, and marketing [electronic resource] Ulas Akkucuk, editor. Hershey, PA Business Science Reference [2015] 1 online resource (xxx, 550 pages) illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references (pages 487-537) and index. Section 1: Sustainability and Marketing: Chapter 1: Mindful Marketing: A Key Antecedent for Positive Marketing Outcomes -- Ahmet Bayraktar -- Chapter 2: Sustainability Campaigns and Consumer Involvement: Effects of Altruism, Locus of Control, and Long-Term Orientation / Zeynep Balanlı, Özlem Hesapçı -- Chapter 3: Premium Price for Environmentally Friendly Products in the Malaysian Market -- Jeen Wei Ong, Choon Yih Goh, Marianne Shing Mei Too, Gerald Guan Gan Goh, Lee Pheng Goh -- Chapter 4: How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media / Aysu Göçer, Tugba Örten Tugrul -- Chapter 5: Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing -- Ceren Altuntas Vural -- Chapter 6: Broadening the Concept of Green Marketing: Strategic Corporate Social Responsibility / Özlem Alikılıç -- Chapter 7: Promoting Healthy Lifestyle for Sustainable Development / Filiz Bozkurt -- Ahu Ergen. Section 2: Environmental Conservation and Waste Management: Chapter 8: Integrated Waste Management / Günay Kocasoy -- Chapter 9: Sustainable Waste Management / Sami Gören -- Chapter 10: Creative Energy Alternatives: Cheap and Clean Future Energy for Turkey / Esin Okay -- Chapter 11: A Modern Approach to Sustainable Resource Management: Ecological Footprint / Gökhan Tenikler, Murat Selim Selvi -- Chapter 12: How Can We Achieve Sustainability? Lessons from Developed Countries / Doaa Salman, Farah Tarkhan, Nada Mohamed, Alia Farouk, Donia Kamal. Section 3: Ethics and Environmental Reporting: Chapter 13: Ethics in Management and Institutionalization of Ethics / Îlknur Sayan, Academic Hospital, Güngör Karaca -- Chapter 14: Corporate Social Responsibility and Ethics in Management in Light of Sustainable Development / N. Öykü Îyigün -- Chapter 15: Integrating Ethics into Management: Why Is It Important? 259 Irem Tukel, Deniz Zaptcioglu Celikdemir -- Chapter 16: Environmental Management Accounting / Sevin Gurarda -- Chapter 17 Disclosure for Sustainability: The Case of Integrated Reporting / Gözde Ünal, Ali Çoskun. Section 4: Macroeconomic Sustainability and Financial Markets: Chapter 18: The Effect of Capital Structure on Profitability: An Empirical Analysis / Seda Erdogan -- Chapter 19: The Effect of Low Employee Turnover Ratio on Bank Profitability in Turkey / Hasan Dinçer, Ümit Hacıoglu, Türker Tugsal -- Chapter 20: The Rise of Credit Default Swaps and Its Implications on Financial Stability / Fatma Sezer Dural -- Chapter 21: Financial Problems of the Small- and Medium-Sized Enterprises and Solution Suggestions / Hasan Dinçer, Ümit Hacıoglu, Fatma Beyaztas. Section 5 Sustainable Organization, Globalization, Communication, and Culture: Chapter 22: Sales Force Appraisal System: Integration and Automation / K. Prakash Vel, Amith Raman -- Chapter 23: The Structural Effects of Quality Management Control Systems on Organizational Performance / Zulnaidi Yaacob -- Chapter 24: Explaining the Firm's De-Internationalization Process by Using Resource-Based View / Zeynep Sadikoglu -- Chapter 25: Understanding the Antecedents of Customer Loyalty by Applying Structural Equation Modeling / Gülhayat Gölbasa Şimsek, Fatma Noyan Tekeli -- Chapter 26: The Importance of Information and Communication Technologies in Establishing Healthcare Services with a Universal Coverage / Davuthan Günaydin, Hakan Cavlak, GamzeYaldaz &ren, Korhan Arun -- Chapter 27: Marketing Strategies for the Generation “C” Consumer Behavior: An Overview for the GSM Market in Turkey -- Burcin Kaplan -- Chapter 28: Relationship between Movie Industry and Marketing with Respect to Cultural Economy / Elif Ulker Demirel. IP based subscription, on campus and remote access available via OpenAthens. Access via Electronic Resources of the UPB University Library websites. "This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology"-- Provided by publisher. Electronic reproduction. Hershey, PA Business Science Reference c2015. Available via World Wide Web through Gale eBooks. Sustainable development. Environmentalism Economic aspects. Green marketing. Finance Environmental aspects. Management Environmental aspects. Electronic books. Akkucuk, Ulas 1975- ditor. Available for the University of the Philippines Baguio - Institute of Management via Gale eBooks.Click here to access https://bit.ly/3jYwDOP (viewed 04 December 2019) FO Monograph UPBAG GRC GRC-ebook Electronic Resource