Islamic perspectives on marketing and consumer behavior planning, implementation, and control

Islamic perspectives on marketing and consumer behavior planning, implementation, and control

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"-- Provided by publisher.

Detalhes bibliográficos
Outros Autores: Rishi, Bikramjit 1978- (Editor)
Formato: Electronic Resource
Idioma:English
Publicado em: Hershey, PA Business Science Reference, an imprint of IGI Global [2015]
Assuntos:
Consumer > Research > Islamic countries.
Marketing > Islamic countries.
Consumer behavior > Islamic countries.
Electronic books.
Acesso em linha:https://bit.ly/3lblBFl