00000cmm a22000003i 4500 UP-1685594773862178002 Buklod 20240123095113.0 ta rb |||| u| ta 191120s2017 pau d eng d 9781522521402 (ebook) (iLib)UPBAG-00035194020 GRC-22eb Forefront Book Co. Inc. Php 16,192.00 Institute of Management DLC BAG rda GRC-ebook Socio-economic perspectives on consumer engagement and buying behavior [electronic resource] Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni,[editors]. Hershey Business Science Reference [2017] 1 online resource (xx, 420 pages) illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references (pages 356-411) and index. Foreword -- Preface -- Acknowledgment -- Social perspectives of consumer behavior and engagement -- The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou, Marketing Department, Business School, University of Nicosia, Cyprus -- Social impact on consumer behaviour - consumer boycotts as a consumerism activity / Dursun Yener, Istanbul Medeniyet University, Turkey -- Fuel efficient vehicles : the role of social marketing / Lisa Watson, University of Regina, Canada, Anne M. Lavack, Thompson Rivers University, Canada -- Customer satisfaction in the consumption of green products / Violeta Sima, Petroleum-Gas University of Ploieti, Romania, Ileana Georgiana Gheorghe, Petroleum-Gas University of Ploieti, Romania -- Consumer behavior and engagement in the nexus of marketing and technology -- Marketing 4.0 enhancing consumer-brand engagement with big data analysis / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Asher Rospigliosi, Brighton University UK, María Pilar Martínez-Ruiz, University of Castilla la Mancha, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain -- Effective surveillance management during service encounters : a conceptual framework / Angelo Bonfanti, University of Verona, Italy -- Consumer information systems research agenda : meeting challenges for interactive television service development / Tuure Tuunanen, University of Jyväskylä, Finland, Michael D. Myers, University of Auckland, New Zealand -- Consumer information systems as services : study of emerging IPTV market in New Zealand / Tuure Tuunanen, University of Jyväskylä, Finland, Lesley Gardner, University of Auckland, Newzealand, Martin Bastek, Deloitte Germany -- About the e-commerce activities in Finnish Lapland : perspectives of consumers and entrepreneurs : e-commerce in Lapland / Rauno Rusko, University of Lapland, Finland, Joni Pekkala, University of Lapland, Finland -- Consumer behavior and engagement from a macro economic context -- Do stock markets comove in emerging economies? / Sadullah Çelik, Marmara University,Turkey -- Emel Baydan, Marmara University, Turkey -- Nowcasting capacity utilization in turkey : a continuous wavelet analysis / Özlem Taseven, Dou University, Turkey -- Consumer behavior and engagement : industry and corporate cases -- Consumption and well-being : collecting experiences rather than material possessions / Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS, Portugal -- The effect of the marketing strategy on performance of the pharmaceutical sector / Irene Samanta , Piraeus University of Applied Sciences, Greece -- The aural nature of atmosphere in a retail setting / Sanda Renko, University of Zagreb, Croatia, Tomislav Gregur, University of Zagreb, Croatia -- Enhancing retailer-consumers relationship through everyday sustainability : McDonald's in Italy / Elena Candelo, University of Torino, Italy, Cecilia Casalegno, University of Torino, Italy, Chiara Civera, University of Torino, Italy -- Conquering the digital customer : how Zara is confronting the digital innovation revolution / Eric Viardot , EADA Business School, Spain, Petra A. Nylund, University of Vic, Spain -- Compilation of references -- About the contributors -- Index. IP based subscription, on campus and remote access available via OpenAthens. Access via Electronic Resources of the UPB University Library websites. "This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products"-- Provided by publisher. Electronic reproduction. Hershey Business Science Reference c2017. Available via World Wide Web through Gale eBooks. Consumer behavior. Customer relations. Electronic commerce. Electronic books. Kaufmann, Hans Ruediger 1958- editor. Panni, Mohammad Fateh Ali Khan 1981- editor. Available for the University of the Philippines Baguio - Institute of Management via Gale eBooks.Click here to access https://bit.ly/3AcmPpW (viewed 20 November 2019) FO Monograph UPBAG GRC GRC-ebook Electronic Resource