Entrepreneurship starting & operating a small business - Mariotti, Steve 1953-; Glackin, Caroline (Boston Pearson, 2016)
UNIT 1: Entrepreneurial Pathways: 1. Entrepreneurs Recognize Opportunities, 2. The Business Plan: Road Map to SuccessHonest Tea Business Plan, 3. Creating Business from OpportunityCase Study:Spanx -- UNIT 2: Integrated Marketing, 4. Exploring Your Market, 5. Developing the Right Marketing Mix and Plan, 6. Smart Selling and Effective Customer ServiceCase Study:Kitchen Arts & Letters, Inc. -- UNIT 3: Show Me the Money: Finding, Securing, and Managing It, 7. Understanding and Managing Start-Up, Fixed, and Variable Costs, 8. Using Financial Statements to Guide a Business, 9. Cash Flow and Taxes, 10. Financing Strategy & Tactics Case Study: Lee's Ice Cream UNIT 4: Operating a Small Business Effectively 11. Addressing Legal Issues and Managing Risk 12. Operating for Success13. Management, Leadership, & Ethical PracticesCase Study: ONLC Training Centers -- UNIT 5: Cashing in the Brand, 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand Case Study: Honest Tea -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful Formulas and Equations.
Includes bibliographical references and index.
Authorized adaptation from the United States edition, entitled Entrepreneurship: Starting and Operating A Small Business, 4/e, Global Edition, ISBN 9780-133-93445-8, by Steve Mariotti and Caroline Glackin, published by Pearson Education 2016.
Keywords: New business enterprises -- Management; Entrepreneurship