The CIM marketing dictionary

Detalhes bibliográficos
Autor principal:	Hart, Norman A. (Author)
Corporate Authors:	Chartered Institute of Marketing, CAM Foundation
Formato:	Livro
Idioma:	English
Publicado em:	Oxford, England Butterworth-Heinemann c1996
Edição:	5th edition.
Colecção:	Marketing series (London, England). Professional development
Assuntos:	Marketing > Dictionaries.