<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000cam a22000003i 4500</leader>
  <controlfield tag="001">UP-1685594773862177937</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20191108103150.0</controlfield>
  <controlfield tag="006">g||| |     ||   ||</controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">960930s1996    enk     rd   |000 0|eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">0750623462</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(iLib)UPBAG-00035083296</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">OHO</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2="0">
   <subfield code="a">HF 5415</subfield>
   <subfield code="b">H238 1996</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Hart, Norman A.</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
   <subfield code="a">The CIM marketing dictionary</subfield>
   <subfield code="c">Norman A. Hart.</subfield>
  </datafield>
  <datafield tag="246" ind1="3" ind2=" ">
   <subfield code="a">Chartered Institute of Marketing marketing dictionary</subfield>
  </datafield>
  <datafield tag="246" ind1="3" ind2="0">
   <subfield code="a">Marketing dictionary</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">5th edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Oxford, England</subfield>
   <subfield code="b">Butterworth-Heinemann</subfield>
   <subfield code="c">c1996</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">321 pages</subfield>
   <subfield code="c">19 cm</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
   <subfield code="a">Marketing series (London, England). Professional development</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">&quot;Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.&quot;</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">&quot;First published as Glossary of marketing terms 1977&quot;--T.p. verso</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing</subfield>
   <subfield code="v">Dictionaries.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Hart, Norman A.</subfield>
   <subfield code="t">Glossary of marketing terms.</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
   <subfield code="a">Chartered Institute of Marketing.</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
   <subfield code="a">CAM Foundation.</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2="0">
   <subfield code="a">Marketing series (London, England).</subfield>
   <subfield code="p">Professional development</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPBAG</subfield>
   <subfield code="b">UPBAG-MAIN</subfield>
   <subfield code="h">HF 5415 H238 1996</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
