The CIM marketing dictionary

Détails bibliographiques
Auteur principal:	Hart, Norman A. (Auteur)
Collectivités auteurs:	Chartered Institute of Marketing, CAM Foundation
Format:	Livre
Langue:	English
Publié:	Oxford, England Butterworth-Heinemann c1996
Édition:	5th edition.
Collection:	Marketing series (London, England). Professional development
Sujets:	Marketing > Dictionaries.