00000cam a22000003i 4500 UP-1685594773862157880 Buklod 20240215115650.0 g||| | || || ta 190226s2015 xx rb |||1 u|eng d 9781107538122 (paperback) (iLib)UPBAG-00033089595 BC-70836 Fastbooks Educational Supply, Inc. Php7,000.00 DHPh Faculty OLC BAG rda eng BJ 1521 A44 2015 Alfano, Mark 1983- author. Character as moral fiction Mark Alfano. First paperback edition. Cambridge, United Kingdom Cambridge University Press 2015. ©2013. ix, 226 pages 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 206 -224) and index. Identifying the hard core of virtual ethics -- Rearticulating the situationist challenge -- Attempts to defend virtue ethics -- Factitious moral virtue -- Expanding the situationist challenge to responsibilist virtue epistemology -- Expanding the situationist challenge to reliabilist virtue epistemology -- Factitious intellectual virtue -- To see as we are seen : an investigation of social distance heuristics. "In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry's future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person's unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart--and that's where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader's experiences up close. They'll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public's mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can't see. This book: Shares the untold stories of senior executives and rising stars in advertising ; Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives ; Provides insights, strategies, and tactics readers can put to work immediately ; Offers predictions on the rapidly changing advertising landscape."--Publisher's website. Character. Virtue. Normativity (Ethics) FO UPBAG UPBAG-MAIN BJ 1521 A44 2015 Book