00000cam a22000003i 4500 UP-1685594773862157727 Buklod 20240215113542.0 g||| | || || ta 190219s2017 xx rb |001 0|eng d 9780745692227 (pbk.) (iLib)UPBAG-00033034241 BC-70653 Fastbooks Educational Supply, Inc. Php2,300.00 DLLA Faculty DLC BAG rda eng ML 3790 M45 2017 Meier, Leslie M. author. Popular music as promotion music and branding in the digital age Leslie M. Meier. Cambridge, UK Polity Press 2017. vii, 200 pages 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 167-189) and index. Introduction: popular music, branding, and promotional culture -- From commodities to commercials? The rise of promotion in the music industries -- Capitalizing on music: from sound recordings to 'artist-brands' -- Brands: the new gatekeepers -- 'Flexible' capitalism and popular music: branding culture, designing 'difference' -- Conclusions. Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges, and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Music trade. Sound recordings Marketing. Music in advertising. Branding (Marketing) FO UPBAG UPBAG-MAIN ML 3790 M45 2017 Book