TY  - BOOK
T1  - Wikibrands reinventing your company in a customer-driven marketplace
A1  - Moffitt, Sean
A1  - Dover, Mike
LA  - English
PP  - New York
PB  - McGraw-Hill
YR  - 2011
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773862137772
AB  - Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.--from publisher description.
OP  - 318
CN  - HD 69 B7 M64 2011
SN  - 9780071749275 (hbk.)
SN  - 0071749276 (hbk.)
KW  - Branding (Marketing)
KW  - Product management.
KW  - Internet marketing.
KW  - Wikis (Computer science)
ER  -