Alpert, J., & Fishbach, S. (2012). The mobile marketing revolution: How your brand can have a one-to-one conversation with everyone. McGraw-Hill.
Chicago-Zitierstil (17. Ausg.)Alpert, Jed, und Stephen Fishbach. The Mobile Marketing Revolution: How Your Brand Can Have a One-to-one Conversation with Everyone. New York: McGraw-Hill, 2012.
MLA-Zitierstil (9. Ausg.)Alpert, Jed, und Stephen Fishbach. The Mobile Marketing Revolution: How Your Brand Can Have a One-to-one Conversation with Everyone. McGraw-Hill, 2012.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.