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   <subfield code="a">Introducing Japanese popular culture</subfield>
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   <subfield code="a">xvii, 551 pages</subfield>
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   <subfield code="a">Includes bibliographical references (pages [479]-537) and index.</subfield>
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   <subfield code="a">Introducing Japanese Popular Culture : Serious Approaches to Playful Delights / Alisa Freedman and Toby Slade -- Part I. Characters. Kumamon : Japan's Surprisingly Cheeky Mascot / Debra J. Occhi -- Hello Kitty Is Not a Cat?!? : Tracking Japanese Cute Culture at Home and Abroad / Christine R. Yano -- Part II. Television. The Grotesque Hero : Depictions of Justice in Tokusatsu Superhero Television Programs / Hirofumi Katsuno -- Tokyo Love Story : Romance of the Working Woman in Japanese Television Dramas / Alisa Freedman -- The World Too Much with Us in Japanese Travel Television / Kendall Heitzman -- Part III. Videogames. Nuclear Discourse in Final Fantasy VII : Embodied Experience and Social Critique / Rachael Hutchinson -- The Cute Shall Inherit the Earth : Post-Apocalyptic Posthumanity in Tokyo Jungle / Kathryn Hemmann -- Part IV. Fan Media and Technology. Managing Manga Studies in the Convergent Classroom / Mark Mclelland -- Purikura : Expressive Energy in Female Self-Photography / Laura Miller -- Studio Ghibli Media Tourism / Craig Norris -- Hatsune Miku : Virtual Idol, Media Platform, and Crowd-Sourced Celebrity / Ian Condry -- Part V. Music. Electrifying the Japanese Teenager Across Generations : The Role of the Electric Guitar in Japan's Popular Culture / Michael Furmanovsky -- The &quot;Pop Pacific&quot; : Japanese-American Sojourners and the Development of Japanese Popular Music / Jayson Makoto Chun -- AKB Business : Idols and Affective Economics in Contemporary Japan / Patrick W. Galbraith -- In Search of Japanoise : Globalizing Underground Music / David Novak -- Korean Pop Music in Japan : Understanding the Complex Relationship Between Japan and Korea in the Popular Culture Realm / Eun-Young Jung -- Part VI. Popular Cinema. The Prehistory of Soft Power : Godzilla, Cheese, and the American Consumption of Japan / William M. Tsutsui -- The Rise of Japanese Horror Films : Yotsuya Ghost Story (Yotsuya Kaidari), Demonic Men, and Victimized Women / Kyoko Hirano -- V-Cinema : How Home Video Revitalized Japanese Film and Mystified Film Historians / Tom Mes -- Part VII. Anime. Apocalyptic Animation : In the Wake of Hiroshima, Nagasaki, Godzilla, and Baudrillard / Alan Cholodenko -- Toy Stories : Robots and Magical Girls in Anime Marketing / Renato Rivera Rusca -- Condensing the Media Mix : The Tatami Galaxy's Multiple Possible Worlds / Marc Steinberg -- Part VIII. Manga. Gekiga, or Japanese Alternative Comics : The Mediascape of Japanese Counterculture / Shige (CJ) Suzuki -- Sampling Girls' Culture : An Analysis of Shōjo Manga Magazines / Jennifer Prough -- The Beautiful Men of the Inner Chamber : Gender-Bending, Boys' Love, and Other Shōjo Manga Tropes in Ōoku / Deborah Shamoon -- Cyborg Empiricism : The Ghost Is Not in the Shell / Thomas Lamarre -- Part IX. Popular Literature. Murakami Haruki's Transnational Avant-Pop Literature / Rebecca Suter -- Thumb-Generation Literature : The Rise and Fall of Japanese Cellphone Novels / Alisa Freedman -- Part X. Sites and Spectacles. Hanabi : The Cultural Significance of Fireworks in Japan / Damien Liu-Brennan -- Kamishibai : The Fantasy Space of the Urban Street Corner / Sharalyn Orbaugh -- Shibuya : Reflective Identity in Transforming Urban Space / Izumi Kuroishi -- Akihabara : Promoting and Policing &quot;Otaku&quot; in &quot;Cool Japan&quot; / Patrick W. Galbraith -- Japan Lost and Found : Modern Ruins as Debris of the Economic Miracle / Tong Lam -- Part XI. Fashion. Cute Fashion : The Social Strategies and Aesthetics of Kawaii / Toby Slade -- Made in Japan : A New Generation of Fashion Designers / Hiroshi Narumi -- Clean-Cut : Men's Fashion Magazines, Male Aesthetic Ideals, and Social Affinity in Japan / Masafumi Monden -- Part XII. Contemporary Art. Superflat Life / Tom Looser -- Aida Makoto : Notes from an Apathetic Continent / Adrian Favell -- Art from &quot;What is Already There&quot; on Islands in the Seto Inland Sea / James Jack.</subfield>
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   <subfield code="a">&quot;Specifically designed for use on a range of undergraduate and graduate courses, Introducing Japanese Popular Culture is a comprehensive textbook offering an up-to-date overview of a wide variety of media forms. It uses particular case studies as a way into examining the broader themes in Japanese culture and provides a thorough analysis of the historical and contemporary trends that have shaped artistic production, as well as, politics, society, and economics in Japan. As a result, more than being a time capsule of influential trends, this book teaches enduring lessons about how popular culture reflects the societies that produce and consume it. With contributions from an international team of scholars, representing a range of disciplines from history and anthropology to art history and media studies, the book's sections include: Television, Videogames, Music, Popular Cinema, Anime, Manga, Popular Literature, Fashion, Contemporary Art. Written in an accessible style by a stellar line-up of international contributors, this textbook will be essential reading for students of Japanese culture and society, Asian media and popular culture and Asian Studies in general.&quot;--Provided by publisher.</subfield>
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