00000cam a22000003i 4500 UP-1685594773862137659 Buklod 20240215102840.0 g||| | || || ta 181127s2015 xx a rb |001 0|eng d 9780745680231 (pbk.) (iLib)UPBAG-00032203516 BC-70114 Forefront Book Co., Inc. Php1,819.00 DEPS Faculty OLC BAG rda eng JA 85.2 U6 S65 2015 Smith, Craig Allen 1949 February 4- Presidential campaign communication Craig Allen Smith. Second edition. Cambridge, UK Polity Press 2015. xi, 292 pages illustrations 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Contemporary political communication Includes bibliographical references (pages 270-287) and index. Presidential campaigns as communication -- The stages of the quest for the White House -- The campaign trialogue: citizens, reporters, and campaigners -- Campaigns as rhetorical puzzles -- Laws and rules shape campaign communication -- America's tribes of voters -- Media and messages -- Acclaiming, attacking, and defending candidate images -- Persuading, fast and slow: advertising and speaking -- Reporting campaigns for "people like us" -- Presidential debates: the rhetorical super bowl. Communication in politics United States. Political campaigns United States. Presidents United States Election. FO UPBAG UPBAG-MAIN JA 85.2.U6 S65 2015 Book