00000cam a22000003i 4500 UP-1685594773862137633 Buklod 20240502130428.0 ta rb |||| u| ta 181124s2011 nyua rb |||1 u|eng d 9780078137143 (pbk. : alk. paper) 0078137144 (pbk : MHID) (iLib)UPBAG-00032148256 DLC BAG rda eng HD 30.28 G36 2011a Gamble, John E. author. Essentials of strategic management the quest for competitive advantage John E. Gamble, Arthur A. Thomson, Jr. 2nd edition. New York, NY McGraw-Hill/Irwin [2011] xxxi, 557 pages color illustrations 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and indexes. PART ONE: Strategy, Corporate Entrepreneurship, and Leadership -- 1. Strategy and the Quest for Competitive Advantage -- 2. Leadership and the Strategic Management Process -- 3. Evaluating a Company's External Environment PART TWO: Factors Shaping Strategic Choices -- 4. Internal Situation Analysis: Evaluating a Company's Resources, Cost Position, and Competitive Strength 5. The Five Generic Competitive Strategies -- PART THREE: Executing the Strategy -- 6. Supplementing the Chosen Competitive Strategy-- Other Important Business Strategy Choices -- 7. Strategies for Competing in International Markets PART FOUR: Beyond Competitive Strategy -- 8. Strategies for Multibusiness Corporations -- 9. Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability -- 10. Superior Strategy Execution--Another Path to Competitive Advantage -- PART FIVE: Cases in Strategic Management -- 1. Mystic Monk Coffee -- 2. Whole Foods Market in 2008: Vision, Core Values, and Strategy -- 3. Competition in the Golf Equipment Industry in 2009 -- 4. Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership -- 5. Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? -- 6. Apple Inc. in 2009 -- 7. Nintendo's Strategy in 2009: The Ongoing Battle with Microsoft and Sony -- 8. Google's Strategy in 2009 380 -- 9. SkyWest, Inc. and the Regional Airline Industry in 2009 Section B: Corporate Strategy in Multibusiness Companies -- 10. PepsiCo's Diversification Strategy in 2008 -- 11. Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value? Section C: Implementing and Executing Strategy -- 12. Robin Hood -- 13. Wal-Mart Stores Inc. in 2008: Management's Initiative to Transform the Company and Curtail Wal-Mart Bashing -- 14. Southwest Airlines in 2008: Culture, Values, and Operating Practices Section D: Business Ethics and Social Responsibility -- 15. Countrywide Financial Corporation and the Subprime Mortgage Debacle. Strategic planning. Business planning. Competition. Strategic planning Case studies. Thomson, Arthur A. Jr. author. FO UPBAG GRC HD 30.28 G36 2011A Book