TY  - BOOK
T1  - Essentials of strategic management the quest for competitive advantage
A1  - Gamble, John E.
A1  - Thomson, Arthur A. Jr
LA  - English
PP  - New York, NY
PB  - McGraw-Hill/Irwin
YR  - 2011
ED  - 2nd edition.
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773862137633
OP  - 557
CN  - HD 30.28 G36 2011a
SN  - 9780078137143 (pbk. : alk. paper)
SN  - 0078137144 (pbk : MHID)
KW  - Strategic planning.
KW  - Business planning.
KW  - Competition.
KW  - Strategic planning : Case studies.
ER  -