Crafting and executing strategy the quest for competitive advantage : concepts and cases

Crafting and executing strategy the quest for competitive advantage : concepts and cases

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書目詳細資料
Main Authors: Thompson, Arthur A. 1940- (Author), Peteraf, Margaret A. (Author), Gamble, John E. (Author), Strickland, A.J. III (Author)
格式: 圖書
語言:English
出版: New York, NY McGraw-Hill/Irwin [2012]
版:Eighteenth edition.
主題:
Strategic planning.
Strategic planning > Case studies.