00000cam a22000003i 4500 UP-1685594773862137625 Buklod 20240502130302.0 ta rb |||| u| ta 181124s2012 nyua r |||1 u|eng d 9780071762861 (hbk. : alk. paper) 0071762868 (hbk. : alk. paper) (iLib)UPBAG-00032148248 DLC BAG rda eng HD 38.2 B38 2012 Bates, Suzanne author. Discover your CEO brand secrets to embracing and maximizing your unique value as a leader Suzanne Bates. New York McGraw-Hill [2012] xx, 230 pages 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today. Chief executive officers. Branding (Marketing) Business planning. Leadership. FO UPBAG GRC HD 38.2 B38 2012 Book