00000cam a22000003i 4500 UP-1685594773862117965 Buklod 20230928160900.0 ta rb |||| u| ta 100920s2017 enka rb |||1 u|eng d 9781292089669 1292089660 (iLib)UPBAG-00031372836 GRC-3565 Mind Mover Php5,860.00 Institute of Management BAG rda eng HF 5415 K642 2017 Kotler, Philip author. Principles of marketing an Asian perspective Philip Kotler [and five others]. Fourth edition. Harlow, Essex, England Pearson Education Limited [2017] xxiv, 750 pages color illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier "Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN 978-0-13-379502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education, @2017."--Title page verso. Includes bibliographical references (pages 707-720) and index. Marketing Asia. Armstrong, Gary author. Ang, Swee Hoon author. Tan, Chin Tiong author. Yau, Oliver Hon-Ming author. Leong, Siew Meng author. FO UPBAG GRC HF 5415 K642 2017 Book