Sustainability marketing a global perspective - Belz, Frank-Martin; Peattie, Ken (Chichester, West Sussex, [England] John Wiley & Sons Ltd., 2012)
PART I Understanding Sustainability and Marketing 1 1 Marketing in the Twenty-First Century -- A Very Short History of the World -- The Twentieth Century: The Century that Transformed the World -- Challenges for the Twenty-First Century -- Sustainable Development -- The Evolution of Marketing Thought -- Beyond Modern Marketing -- Framing Sustainability Marketing -- Marketing in Context -- Elements of Sustainability Marketing -- Corporate Context: Corporate Social Responsibility -- Ethical Context -- Socio-Political Context -- Global Context -- PART II Developing Sustainability Marketing Opportunities -- Socio-Ecological Problems -- Socio-Ecological Problems on a Macro Level -- Socio-Ecological Impact of Products on a Micro Level -- Sustainable Consumer Behaviour -- Sustainability and Consumption -- The Consumption Process -- Understanding Sustainable Consumer Behaviour -- Sustainable Consumption in Context -- So Who Is the Sustainable Consumer? -- Harnessing Sustainable Consumer Behaviour -- PART III Developing Sustainability Marketing Standards and Strategies -- Sustainability Marketing Values and Objectives -- Sustainability Marketing: Challenging Basic Assumptions -- Sustainability Marketing Values: Brand Ethos -- Sustainability Marketing Objectives: The Triple Bottom Line -- Sustainability Marketing Strategies -- Marketing Strategy and Sustainability -- Understanding the Marketing Environment -- Developing a Sustainability Marketing Strategy -- PART IV Developing the Sustainability Marketing Mix -- Customer Solutions -- Marketing Myopia -- Customer (Pre-)Purchase Solutions -- Customer Use Solutions -- Customer Post-Use Solutions -- Sustainability Branding -- Communications -- The Ambivalence of Communication -- Sustainability Product Communication -- Sustainability Corporate Communications -- The Consumer as Communicator -- Customer Cost -- Total Customer Cost: The Consumer Perspective -- Total Customer Cost: The Marketer Perspective -- The Nature of Price Systems -- Convenience -- Consumption and Convenience -- Convenience in Purchase -- Convenience in Use -- Convenience in Post-Use -- Online Convenience -- PART V Developing the Future of Sustainability Marketing -- Sustainability Marketing Transformations -- Sustainability Marketing Transformation: The Inside-Out Perspective -- Corporate Transformations -- Market Transformations -- Political Transformations -- Social Transformations -- Sustainability Marketing Transformations: Possibilities and Problems -- Reframing Sustainability Marketing -- Thinking Again about Sustainability Marketing -- Social Marketing and Sustainability -- Towards a More Sustainable Economy -- From Sustainability Micromarketing to Sustainability Macromarketing -- Towards a Prosperous One Planet Society.
"Award winning textbook."--Cover.
Includes bibliographical references and index.
Keywords: Marketing; Sustainability