Hair, J. F. J., Celsi, M., Ortinau, D. J., & Bush, R. P. (2017). Essentials of marketing research (Fourth edition.). McGraw-Hill Education.
Citazione stile Chigago Style (17a edizione)Hair, Joseph F. Jr, Mary Celsi, David J. Ortinau, e Robert P. Bush. Essentials of Marketing Research. Fourth edition. New York, NY: McGraw-Hill Education, 2017.
Citatione MLA (9a ed.)Hair, Joseph F. Jr, et al. Essentials of Marketing Research. Fourth edition. McGraw-Hill Education, 2017.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.