APA-referens (7:e uppl.)

Hair, J. F. J., Celsi, M., Ortinau, D. J., & Bush, R. P. (2017). Essentials of marketing research (Fourth edition.). McGraw-Hill Education.

Chicago-referens (17:e uppl.)

Hair, Joseph F. Jr, Mary Celsi, David J. Ortinau, och Robert P. Bush. Essentials of Marketing Research. Fourth edition. New York, NY: McGraw-Hill Education, 2017.

MLA-referens (9:e uppl.)

Hair, Joseph F. Jr, et al. Essentials of Marketing Research. Fourth edition. McGraw-Hill Education, 2017.