00000cam a22000003i 4500 UP-1685594773862117352 Buklod 20240502121221.0 g||| | || || ta 180420s2018 maua rb |||1 u|eng d 9781337116800 1337116807 (iLib)UPBAG-00027108549 GRC-3484 Forefront Book Co. Php4,650.00 IM Faculty DLC BAG rda eng HF 5415 L262 2018 Lamb, Charles W. author. MKTG 11 principles of marketing Lamb + Hair + McDaniel. Marketing eleven. Marketing 11. Boston, MA, USA Cengage Learning [2018] viii, 391 pages, 19 pages of tear-out cards color illustrations 29 cm text rdacontent unmediated rdamedia volume rdacarrier Cover title. Includes bibliographical references (pages 360-373) and index. Marketing. Hair, Joseph F. author. McDaniel, Carl 1941- author. FO UPBAG GRC HF 5415 L262 2018 Book