APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG 11: Principles of marketing. Cengage Learning.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. MKTG 11: Principles of Marketing. Boston, MA, USA: Cengage Learning, 2018.

MLA (9th ed.) Citation

Lamb, Charles W., et al. MKTG 11: Principles of Marketing. Cengage Learning, 2018.